Poolside Proper:  Elevated Terry Cloth Resortwear for Summer

There’s something timeless about getting dressed for summer by the water. The crispness of a color blocking. The ease of terry cloth after a swim. The kind of polished poolside style that feels equal parts nostalgic and impossibly chic. With the launch of Poolside Proper, BURU reimagines classic resort dressing through a playful, elevated lens.

Launching 5/19, this limited-edition collection features a curated assortment of terry cloth dresses, matching sets, robes, and easy separates designed for everything from slow mornings at the beach club to sunset cocktails by the pool.

Rendered in a palette of baby pink with navy trim alongside vibrant green, coral, and pink color-blocking, the collection captures the spirit of vintage resort glamour while remaining unmistakably modern. Equal parts polished and playful, these silhouettes are designed to move effortlessly through summer’s many moments.

As with many BURU collections, versatility remains central to the design. A coordinated robe and short set can be layered over swimwear, styled separately for everyday wear, or dressed up with statement accessories for vacation dinners and summer entertaining. The terry cloth fabrication adds comfort and practicality without sacrificing style.

Known for whimsical prints and vintage-inspired silhouettes, BURU continues its signature approach to occasion dressing with a collection that feels both nostalgic and fresh. Poolside Proper delivers the ultimate answer to summer packing: effortless pieces that feel elevated enough for entertaining, yet comfortable enough to lounge in all day long.

Whether you’re headed to Palm Beach, the neighborhood pool, or simply channeling a Slim Aarons state of mind from home, Poolside Proper invites you to embrace summer dressing with a sense of ease, confidence, and fun.